How To Rank Your Website On Google

Ranking your website in Google on the first page of Google can seem like a complex undertaking; mostly because it is! There are a lot of moving parts and the rules of the game are always changing. 

We reached out to 7 SEO experts to share their #1 tip and #1 tool for ranking a website in Google.

1 - Keyword Research

My top tip for ranking a site is properly aligning content to keyword research. That’s a bit vague and broad, so let me explain why I don’t just say put your keyword in your title. That’s obvious and basic, so I assume you want a more in-depth tip. Keyword research is vital - and it should help to form a hierarchy and content structure for your site. Having a well-aligned content structure that covers multiple related keywords is what sets apart a site that ranks decently for a few keywords from one that ranks for dozens of high traffic terms and a plethora of long-tail search terms."

2- Comprehensive content strategy

Determine the topics you want to be known for (make sure it is related to your product/service and also something your clients will care about) and use those as a basis for doing keyword research and developing your content strategy. For instance, Accel wants to be known for B2B SaaS Growth and B2B LinkedIn Lead Generation, as we are a marketing agency that sells to B2B SaaS companies and we have a specialty in LinkedIn knowledge. We've identified countless keywords that speak to those high-level topics and related sub-topics, and have focused our content development efforts around those topics.

3- Understand User Intent

Understanding User Intent. Google's algorithms are getting smarter and are trying not only to match keywords but trying to match the intent of those keywords as well. If the user is typing in a "buying" keyword then more eCommerce websites will show up in the search results rather than blog posts. When you're creating a new page or piece of content just do a quick search on your primary and secondary keywords. Who's ranking on those pages and what do their pages/content look like."


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